Description

The Kelley School of Business at Indiana University (IU) is a comprehensive provider of top-tier business education with a full portfolio of undergraduate, graduate, doctoral, and executive programs on campuses in Bloomington and Indianapolis, and online worldwide. The Kelley School has been creating career momentum for 100 years, going from 70 students in 1920 to an enrollment of more than 12,000 students today. Our innovative curriculum is built on personal development, teamwork, and experiential learning with an emphasis on global and social responsibility. Our success is reflected in our reputation among academic peers, our career placement statistics, and the accomplishments of more than 137,000 living alumni around the globe.
The internationally recognized Kelley School of Business at Indiana University offers top-tier business education including undergraduate, graduate, doctoral, and executive programs on campuses in Bloomington and Indianapolis, and online worldwide. Home of the nation's #1 online MBA program, as well as nationally ranked programs like the full-time MBA (#20), evening MBA (#13), and undergraduate business programs (#9), Kelley has been innovating business education for decades

Job Summary

The Kelley School of Business at Indiana University is seeking a strategic, creative, and collaborative leader to serve as the Director of Brand Strategy. This is an opportunity for an exceptional leader in marketing and brand management to advance one of the top brands in business education and contribute to the school's continued success. This role will drive the development, execution, and ongoing management of the Kelley brand strategy across the Bloomington and Indianapolis campuses, ensuring distinction in the market, consistency across Kelley, and alignment with the IU brand.
Department-Specific Responsibilities

• Leads a team of professionals focused on brand story, brand communications, and social media.
• Shapes Kelley's brand position and voice, delivers compelling narratives that reinforce the school's reputation for excellence, innovation, and impact in business education, and strengthen brand awareness and reputation; includes the development and implementation of an earned media strategy and thought leadership communications, that refine and advances Kelley's global reputation.
• Brands performance and measurement, and ongoing brand health research and refinement.
• Reports to the Executive Director of Marketing and Communications; holds a seat on the marketing and communications leadership team and works in a matrix organization that requires strong collaboration and teamwork across various functions, including Enrollment Marketing Strategy, Content and Creative, Digital and Web, and Marketing Operations.
• Works closely with the Executive Director and peer leaders to ensure brand alignment in each function and with the Kelley's vision, mission, and strategic goals.
• Develops and leads a comprehensive brand strategy that elevates and protects the Kelley's reputation locally, nationally, and globally.
• Serves as the lead steward of the Kelley brand, ensuring consistent messaging, tone, and visual identity across all channels, marketing and communications functions, departments, etc.
• Leads periodic brand research and analysis to assess brand health and inform strategic direction.
• Oversees the creation and maintenance of brand guidelines and toolkits for internal stakeholders.
• Leads a team of professionals dedicated to the advancement of The Kelley School of Business brand and reputation, fostering a culture of creativity, accountability, continuous improvement, compassion, and a genuine interest and passion for brand work.
• Mentors staff and builds strong, collaborative partnerships within the marketing and communications team and across the school.
• Develops and executes brand strategies, brand story, communications, and social media strategies that are in alignment with and in support of Kelley's mission and strategic objectives.

General Responsibilities

• Directs operations for the marketing and communications function by providing oversight and direction within a department, large multi-faceted department, or multiple departments.
• Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, and directs the work of a team of Marketing Generalists and/or Marketing Assistants.
• Manages relationships with various internal and external stakeholders; determines marketing needs, projects, and programs to align with objectives and goals and supervises processes such as the development of marketing timelines related to such initiatives.
• Independently develops, evaluates, and executes basic and highly complex strategic marketing plans for a department, functional area within a department, or large, multi-faceted department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
• Responds to escalated and complex inquiries and requests from direct reports and stakeholders; acts as a resource and explains policies, procedures, and programs.
• Assists in budget planning and administration for marketing initiatives, including expenditures, revenue projections, and project and program costs.
• Regularly researches relevant subject matter to increase knowledge in area(s) of specialty; monitors industry trends and best practices, makes process and operational and strategic recommendations to manager, and assists in implementing procedural changes.
• May provide guidance to lower-level Marketing Leaders.

Qualifications

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION
Required

• Bachelor's degree in communications, marketing, English, public relations, or related field

WORK EXPERIENCE
Required

• 4 years in relevant field
• 1 year of management experience in relevant field

Preferred

• 10 years in relevant field.
• Experience in developing, executing and managing brand strategies successfully
• Experience in brand-building initiatives, including (but not limited to) creating highly engaging digital experiences, storytelling, and thought leadership

SKILLS
Required

• Proficient communication skills
• Maintains a high degree of professionalism
• Demonstrated time management and priority setting skills
• Demonstrates a high commitment to quality
• Excellent organizational skills
• Excellent collaboration and team building skills
• Effectively coaches and delivers constructive feedback
• Instills commitment to organizational goals
• Demonstrates excellent judgment and decision-making skills
• Effective conflict management skills
• Builds and manages effective teams

Preferred

• Ability to think strategically and execute tactically; a mix of high-level strategy and planning and on-the-ground tactical execution is required to be successful in this role
• Understanding the full marketing mix across paid, owned and earned channels
• Ability to work adeptly in a constantly evolving digital environment
• Exceptional prioritization, problem-solving, and project management skills
• Proven experience in leading through influence, partnership, and motivating teams to achieve high performance and results
• Experience in higher education or related, highly complex, matrix environment
• Ability to build initiatives from scratch and is a self-starter
• Extensive knowledge and experience in marketing and communications principles and strategy

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Benefits Overview

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic group life insurance paid by IU
• Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
• Base retirement plan with generous IU contributions, subject to vesting
• Voluntary supplemental retirement plan options
• Tuition subsidy for employees and family members taking IU courses
• 10 paid holidays plus a paid winter break each year
• Generous paid time off plans
• Paid leave for new parents and IU-sponsored volunteer events
• Employee assistance program (EAP)

Learn more about our benefits by reviewing the IU Benefit Programs Brochure .

Job Classification

Career Level: Sr. Operational
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Marketing
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Posting Disclaimer

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Equal Employment Opportunity

Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information .

Campus Safety and Security

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at [email protected] or by visiting IUPD.