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- Director of Multimedia Strategy
Description
J Street is seeking a Director of Multimedia Strategy to dramatically grow our online presence and impact, spearheading a new program that increases the distribution of J Street’s content creation and promotion via earned and paid channels. The Director will work in close coordination with senior leadership and the broader communications team and build and manage a team of staff and consultants. The Director will oversee the creation and distribution of content across a wide range of platforms and mediums – including vertical videos, livestream interviews, podcasts, social media posts and other digital content, and will also work with the Policy team on the distribution of longform articles. The ideal candidate will be an outstanding digital strategist with proven experience scaling digital content programs, a deep understanding of social media ecosystems, a background in J Street’s issue areas, and the ability to translate complex policy positions into compelling digital content that resonates across audiences.
Requirements
Required Skills/Qualifications:
- At least 7 years of digital media experience, including building and scaling multi-platform digital programs, digital organizing, and managing paid ad spends;
- Experience managing teams and vendor relationships;
- Experience building and managing program budgets;
- Alignment with J Street’s nuanced pro-Israel, pro-peace positioning and messaging;
- Outstanding creative and editorial skills, with a keen ability to boil down complex ideas into digestible, emotional content;
- Experience ideating, writing, producing, and overseeing editing of video content;
- Strong analytical skills, with ability to interpret data and optimize strategy based on metrics;
- Deep understanding of social media platforms, algorithms, and best practices, including how to convert content viewers into activists and donors over time;
- Ability to work in a fast-paced environment and manage multiple priorities simultaneously.