Description

POSITION OBJECTIVE

The Development and Alumni Communications Email Manager advances Case Western Reserve University¿s mission by helping communicate with donors, alumni, families and friends of the university through compelling, visually appealing, user-friendly and effective emails and electronic newsletters. The individual will apply industry-leading practices in email design and content that also comply with the university¿s brand standards as well as digital accessibility standards. This individual will support the university¿s development and alumni communication efforts and build some of the university¿s most significant emails geared toward engaging our graduates, donors, and prospective connections. This individual also will support the university¿s efforts to ensure that Case Western Reserve¿s online presence reflects the stature and excellence of the teaching, learning and research that take place on its campus.

ESSENTIAL FUNCTIONS

Work collaboratively as part of a cross-functional team to plan, edit and create email content for alumni, donors, families, and friends of Case Western Reserve. Work with departments across the university, including in alumni/development roles in the schools, to schedule email communications based on performance, overarching alumni and development communications strategy, and cross-university email timing conflicts. Be an expert on email best practices, list maintenance, trends, and CAN-SPAM compliance laws. (35%)
Present edited copy and draft designs to clients and articulate clear rationale for editing and design choices and how they support functionality, usability, and email accessibility standards. Listen to and consider ways to integrate feedback and then consult with the  team members regarding next steps. Adjust and adapt emails to respond to data provided through analytics, user feedback and other information regarding user experiences. (20%)
Use the data and tools available within Salesforce Marketing Cloud, including using SQL queries, AMPscript and HTML, to personalize content for audiences. Analyze trends and email results to understand content that performs (or underperforms) and adjust content accordingly. Create and administer ongoing campaigns for testing subject lines, sender names, formats and messaging. Work with the data in Salesforce Marketing Cloud to measure, understand and ensure inbox placement. Develop and communicate best practices documentation for internal distribution and training. (15%)
Collaborate with the web, email and design teams to ensure email designs are engaging, effective and accessible. Work with client relations to transform print materials into effective email communications, while ensuring alignment with accessibility and brand standards for Case Western Reserve emails. Find appropriate, engaging photography to draw in audiences. (10%)
Write and produce email newsletters for the Alumni Association of Case Western Reserve University, including affiliate chapters and interest groups. Responsibilities include interviewing alumni, writing profiles, developing related social media content, and ensuring placement of newsletters on the alumni website. (10%)
 

NONESSENTIAL FUNCTIONS

Write and maintain content for the university¿s bicentennial and campaign websites, including developing alumni and donor profiles as requested by the executive director. Create accompanying social media content and ensure alignment with university branding and messaging standards. (5%)
Manage emails to donors, alumni and individuals invited to external events for the Office of the President. (5%)
Perform other duties as assigned. (<1%)
 

CONTACTS

Department: Contact with vice president, directors and all department staff.

University: Contact with faculty and staff in colleges and management centers.

External: Contact with alumni and outside vendors and consultants.

Students: Some contact with students.

SUPERVISORY RESPONSIBILITY

No supervisory responsibility

QUALIFICATIONS

Experience: 3 to 5 years of experience required. Experience to include at least 2 years of related experience.

Education: Bachelor¿s degree in Marketing, Journalism, Business, or related field.             

REQUIRED SKILLS

Superior organizational skills.
Excellent written and oral communications skills and the ability to interact effectively with staff, faculty, vendors and students.
Familiarity with project management systems and data integration.
Ability to develop strong collaborative relationships internally and externally.
Demonstrates a strong sense of urgency
Flexible to quickly shift with the needs of the team and clients
Must have strong analytical ability
Demonstrates a high degree of initiative
Effective manage multiple priorities
Ability to work effectively with all levels of the organization
Knowledge of A/B testing strategies and test planning
Familiarity with HTML and CSS coding for email
Experience using Salesforce Marketing Cloud to create and send emails
Cross-platform web development experience.
Excellent project management, time management, and organizational skills (plan and implement projects according to specifications, report project statuses, identify delays or resource shortages).
Ability to collaborate constructively with others to solve problems and share knowledge.
Ability to meet tight deadlines and work with minimal supervision.
Ability to communicate effectively verbally in one-on-one, in small groups and in public speaking contexts.
Ability to write precise, well-organized emails, letters and proposals using appropriate vocabulary and grammar.
Ability to plan, organize and schedule work in an efficient, productive manner and also anticipate contingencies.
Ability to prioritize key tasks when confronted with limited time and/or resources.
Knowledge and understanding of Web Content Accessibility Guidelines.
Demonstrated history of successful support, education, and advocacy for all students, aligned with the values, mission, and messaging of the university, while adhering to the staff policy on conflict of commitment and interest.
Ability to meet consistent attendance.
Ability to interact with colleagues, supervisors, and customers face to face.
 

WORKING CONDITIONS

General office environment. Will perform repetitive motion using computer mouse and keyboard. On rare, emergency situations, evening or weekend hours required.

Requirements

QUALIFICATIONS

Experience: 3 to 5 years of experience required. Experience to include at least 2 years of related experience.

Education: Bachelor¿s degree in Marketing, Journalism, Business, or related field.