Description

Purpose:

Responsible for developing, prioritizing, and implementing brand strategy with a cross-functional team to capture critical customer insights, in order to establish a sophisticated brand strategy.

Key Job Accountabilities:

• Ensure achievement of target sales, growth, and market share of products.
• Design tactics based on strategy and work closely with strategy team.
• Analyze performance and customer insights, quickly cycle through the PDCA cycle, and plan and execute optimal tactics.
• Manage External Experts to create a good relationship and deliver the brand message properly.
• Work on the creation and rollout of appropriate training programs to drive understanding and improve capabilities in the field force.
• Collaborate across functions and departments to build systems for sustained brand success.

Required Qualifications:

• Successful track record in implementing customer behavior change initiatives.
• Ability to drive initiatives based on analysis and understanding of market and customer insights.
• Project leadership, innovation, and disruptive thinking to achieve the brand's ambitions.
• Logical and strategic thinking, analytical skills with the ability to bring project management tools into play for problem-solving.
• Track record in successfully leading cross-functional projects, involving multiple stakeholders into successful outcomes.
• Influence without authority, good interpersonal and negotiation skills.
• Takes initiative and works under own direction.
• Self-motivated, self-reliant, ability to work well under pressure.
• Proactively learn and take the initiative.
• Takes responsibility for actions and projects.
• Easy to connect with internal/external stakeholders.

Preferred Qualifications:

• Effective communication skills both in Japanese and English.
• Experience in planning and executing disease awareness activities.
• Experience in leading product communication or disease awareness projects.
• Ability to design communication strategies based on insights from healthcare professionals and patients.
• Experience in developing and driving disease awareness plans linked to brand strategy.
• Practical experience in media relations, PR, and product communication or disease awareness activities.