Description

Role Overview
L.A. Burdick Chocolates is seeking a Growth Marketing Manager to lead our growth efforts. This hands-on role is for someone who thrives on performance metrics, has a sharp eye for creative impact, and turns insights into measurable results. It requires deep analytical strength, comfort with large data sets, and the ability to distill complexity into clear, impactful strategies. You’ll drive customer acquisition, grow online and in-store revenue, and improve performance across all paid and owned channels. If you are highly results-driven and excited to combine brand thinking with rigorous analysis, we would love to hear from you.

This position is based in Boston and is fully in person.

Key Responsibilities

Campaign Strategy, Execution & Optimization

• Plan, launch, and manage paid acquisition campaigns across platforms to drive customer and revenue growth
• Run experiments and A/B tests to improve campaign results and conversion rates.
• Own and improve key performance metrics including CAC, ROAS, LTV, and payback period.
• Build and maintain dashboards and attribution models to evaluate performance across channels and campaigns
• Use cohort and RFM analysis to identify high-value customers and retention opportunities
• Conduct full-funnel analysis to identify bottlenecks and conversion gaps
• Execute quickly, measure results, and iterate with expediency and focus.

Cross-Functional Collaboration

• Work directly with the creative team to test, analyze, and optimize marketing content.
• Partner with the e-commerce team to improve site conversion, email performance, and landing page effectiveness.

Market Insights & Planning

• Stay current on trends, tools, and industry best practices to ensure we remain competitive
• Help strategize, plan, and monitor the annual marketing budget, identifying high-ROI opportunities.

What We Are Looking For

• 5+ years of performance marketing experience, ideally with a premium or e-commerce brand
• Based in Boston (or willing to relocate) and available to work in-person 5 days/week
• Committed to thoughtfully growing a premium brand with nearly 40 years of heritage, with an appreciation for creativity and design
• Deep experience with GA4, Meta Ads Manager, Google Ads, Looker (or other BI tools), and a strong understanding of attribution frameworks, marketing efficiency ratios, and customer lifetime value
• Eager to experiment with creative growth strategies, test rapidly, analyze results, and adapt quickly.
• Excited about exploring new technologies and AI tools to boost effectiveness and efficiency
• Thrives in a fast-moving environment and is excited to roll up their sleeves and execute.
• Exceptionally analytical and action-oriented, with the drive to turn insights into results
• Strong attention to detail and ability to manage multiple initiatives at once.
• Passion for chocolate, food, or premium retail is a plus.
   

About L.A. Burdick Chocolates

L.A. Burdick Chocolates is a heritage brand known for our artisanal, handcrafted chocolates. For more than three decades, we have been devoted to making our chocolates the time-honored way - by hand. Our approach is rare in today’s world, but our dedication to it has never wavered. The results are exquisite chocolate bonbons with a delicate and smooth mouthfeel and details in both flavor and presentation. Today, we reach our customers through seven retail stores and our e-commerce website.

How To Apply

In lieu of a cover letter, please include responses to the following questions when applying for this role. You can upload a file or include this via the "Message" field. We will only consider candidates who share question responses.

• What is it about L.A. Burdick and this opportunity that interests you?
• What makes you a strong fit for this role?
• What is one innovative marketing idea you would propose that we may not have explored yet?