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WTTW/PBS Chicago and WFMT/Classical Chicago
Chicago, Illinois, United States
1 day ago

Description

WTTW/Chicago PBS and WFMT/Chicago Classical are looking for an experienced Marketing Manager who will develop, manage and execute marketing plans and strategies to increase audience, awareness and engagement on new and emerging platforms.

KEY RESPONSIBILITIES:

  • Develop and execute proactive and strategic marketing plans across paid, earned (in partnership with PR/Communications lead) and owned channels to increase audience, brand recognition, loyalty, engagement, and awareness for WTTW and WFMT.
  • Plan, contract, and manage securement, placement/fulfillment, tracking of media buys/trades.
  • Prepare and execute audience analysis, proof of performance reports, presentations, and highlights to supervisor.
  • Plan, create and manage high-performing search campaigns.
  • Manage creative development: develop creative briefs, develop, and adhere to marketing calendar, manage approvals for all internal and external stakeholders, and serve as day-to-day liaison.
  • Identify, create, and manage new strategic marketing partnerships that can be leveraged for audience growth and brand awareness.
  • Develop, document, analyze and communicate cross-platform quantitative and qualitative research and consumer insights to maximize and measure effectiveness of marketing campaigns; develop visualizations and serve as storyteller, translating complex data into easy-to-understand analysis and recommendations for optimization.
  • Assemble and maintain a catalog of consumer insights along with industry, category, and competitive learnings.
  • Create audience segmentation strategies and ongoing view of consumer personas to evolve our messaging and voice as we grow.
  • Help create and document policies, guidelines, and procedures for organizational brand protocols.
  • Collaborate with internal creative and communications staff to ensure brand and messaging integrity across platforms and external marketing efforts.
  • Assist in coordination of selected events and other assigned duties.


Requirements

SKILLS:

  • Excellent persuasive written and oral communication skills
  • Exceptional attention to detail and accuracy; excellent organizational and planning skills
  • Self-motivated, results-oriented, and collaborative
  • Ability to work independently, proactively, persistently, and in a fast-paced and positive manner
  • Ability to juggle multiple projects and priorities simultaneously

 EXPERIENCE: 

  • 3-5 years of marketing management experience
  • Demonstrated experience creating outcomes-driven visibility and cross-channel marketing plans that integrate with and leverage organizational marketing and communications strategies
  • Tactical understanding of all media/marketing channels, and experience integrating varied marketing channels into strategies
  • Expert familiarity with digital advertising with a track record of driving growth; demonstrated understanding of social media and search best practices, algorithms, and campaign execution
  • Experience with business, strategy, and campaign development and tracking
  • Demonstrated experience compiling, analyzing, and presenting data

 EDUCATION:  Bachelor’s Degree preferred.

Job Information

  • Job ID: 63518482
  • Location:
    Chicago, Illinois, United States
  • Company Name For Job: WTTW/PBS Chicago and WFMT/Classical Chicago
  • Position Title: Marketing Manager
  • Industry: Broadcasting/Radio/TV
  • Job Function: Advertising,
    Branding,
    Content Marketing,
    Customer Strategy,
    Direct Marketing,
    Marketing Analytics,
    Marketing Communications,
    Marketing Research,
    Online Marketing,
    Strategy
  • Job Type: Full-Time
  • Min Education: BA/BS/Undergraduate

OUR MISSION WTTW|WFMT is committed to producing and presenting trusted, best-in-class content fueled by a distinctly Chicago sensibility. We engage our audiences by entertaining, inspiring, educating, and reflecting a diversity of perspectives. OUR PURPOSE We enrich lives, engage communities, and inspire exploration. OUR VALUES Curiosity: We are driven by an appetite to learn and know more – inside the organization, the greater Chicago area, and throughout the wider world – and we use what we learn to inspi...

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