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WTTW/PBS Chicago and WFMT/Classical Chicago
Chicago, Illinois, United States
1 day ago


WTTW/Chicago PBS and WFMT/Chicago Classical are looking for an experienced Marketing Manager who will develop, manage and execute marketing plans and strategies to increase audience, awareness and engagement on new and emerging platforms.


  • Develop and execute proactive and strategic marketing plans across paid, earned (in partnership with PR/Communications lead) and owned channels to increase audience, brand recognition, loyalty, engagement, and awareness for WTTW and WFMT.
  • Plan, contract, and manage securement, placement/fulfillment, tracking of media buys/trades.
  • Prepare and execute audience analysis, proof of performance reports, presentations, and highlights to supervisor.
  • Plan, create and manage high-performing search campaigns.
  • Manage creative development: develop creative briefs, develop, and adhere to marketing calendar, manage approvals for all internal and external stakeholders, and serve as day-to-day liaison.
  • Identify, create, and manage new strategic marketing partnerships that can be leveraged for audience growth and brand awareness.
  • Develop, document, analyze and communicate cross-platform quantitative and qualitative research and consumer insights to maximize and measure effectiveness of marketing campaigns; develop visualizations and serve as storyteller, translating complex data into easy-to-understand analysis and recommendations for optimization.
  • Assemble and maintain a catalog of consumer insights along with industry, category, and competitive learnings.
  • Create audience segmentation strategies and ongoing view of consumer personas to evolve our messaging and voice as we grow.
  • Help create and document policies, guidelines, and procedures for organizational brand protocols.
  • Collaborate with internal creative and communications staff to ensure brand and messaging integrity across platforms and external marketing efforts.
  • Assist in coordination of selected events and other assigned duties.



  • Excellent persuasive written and oral communication skills
  • Exceptional attention to detail and accuracy; excellent organizational and planning skills
  • Self-motivated, results-oriented, and collaborative
  • Ability to work independently, proactively, persistently, and in a fast-paced and positive manner
  • Ability to juggle multiple projects and priorities simultaneously


  • 3-5 years of marketing management experience
  • Demonstrated experience creating outcomes-driven visibility and cross-channel marketing plans that integrate with and leverage organizational marketing and communications strategies
  • Tactical understanding of all media/marketing channels, and experience integrating varied marketing channels into strategies
  • Expert familiarity with digital advertising with a track record of driving growth; demonstrated understanding of social media and search best practices, algorithms, and campaign execution
  • Experience with business, strategy, and campaign development and tracking
  • Demonstrated experience compiling, analyzing, and presenting data

 EDUCATION:  Bachelor’s Degree preferred.

Job Information

  • Job ID: 63518482
  • Location:
    Chicago, Illinois, United States
  • Company Name For Job: WTTW/PBS Chicago and WFMT/Classical Chicago
  • Position Title: Marketing Manager
  • Industry: Broadcasting/Radio/TV
  • Job Function: Advertising,
    Content Marketing,
    Customer Strategy,
    Direct Marketing,
    Marketing Analytics,
    Marketing Communications,
    Marketing Research,
    Online Marketing,
  • Job Type: Full-Time
  • Min Education: BA/BS/Undergraduate

OUR MISSION WTTW|WFMT is committed to producing and presenting trusted, best-in-class content fueled by a distinctly Chicago sensibility. We engage our audiences by entertaining, inspiring, educating, and reflecting a diversity of perspectives. OUR PURPOSE We enrich lives, engage communities, and inspire exploration. OUR VALUES Curiosity: We are driven by an appetite to learn and know more – inside the organization, the greater Chicago area, and throughout the wider world – and we use what we learn to inspi...

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